How to Properly Share Your Lash Brand with the World

Have you listened to the first three parts of S4 Branding: How to Brand Like a Lawyer?

1. Silence
2. Search
3. Secure

If yes, then now you can shout your name/great idea from every rooftop! SHARE away!

When you've taken care of the first three steps, then sharing your name/great idea with others is fun without the lingering "what if????" questions in the back of your mind.

As you start sharing and talking about your name, please follow these guidelines:

Add the ™ behind your name

Even if you've decided that you don't need to pursue formal legal registration of your name, you can use the ™ symbol in conjunction with your name.

This tells the world that you are claiming ownership in this name.

Now, in terms of legal power in this name, you pretty much have zero but you are using it in the marketplace and IF you had to fight it out with another business in the future, you want the digital breadcrumb trail showing you used the name consistently.

Be Consistent

If you've decided to move forward with official legal protection for your name, then please, please, please be consistent! Don't use one form of the name in one spot and another in a different spot. Remember "be Apple®" - stay consistent.

If you're not moving forward with official legal protection and are more in a trying the name on kinda phase, then you can make adjustments (trust me - bizle™ has had many adjustments over the past 3 years!) but when you settle on what the name is, then keep it consistent.

Setup Google Alerts

Now is a great time to set up Google alerts for the names that you have on your SEARCH list (see told you we'd come back to it)

Setting up Google alerts is a quick and easy way to keep your eyes on the digital pulse of what is going on surrounding the name/great idea you have.

Click here to learn how to set up Google alerts.